Chrysalis is an ayurveda journal that educates about certain basic concepts of the traditional life science of Ayurveda. It discusses the theories of the five elements in the universe, ‘Panchmahabhoota’ – Earth (prithvi), Fire (agni), Air (vayu), Water (jala) & Space (akash) and the ‘tridoshas’ in human body (Vata, Pitta & Kapha) along with their attributes, in association with the mind, body & cell. The concept of ‘Prakriti’ which is each individual’s unique body constitution is brought to light to help readers understand their bodies and make better choices for themselves to lead a healthier life. The journal also deliberates over the symptoms of imbalanced/increased Vata, Pitta, Kapha; briefs about the traditional Ayurvedic treatment, ‘Panchakarma’ and recommends diets for balancing ‘tridoshas’. The ensuing section is devoted to a distinctive product range of ayurvedic tea variants developed by Butterfly Ayurveda Pvt. Ltd. – ‘Suprabhat Chai’, ‘Shubh Saanjh Chai’, ‘Ratri Chai’ & ‘Masala Chai’ along with the ideal times to drink each variant to achieve specific health benefits. The ‘Research & Development’ section is about the chief functions of the R&D department of the organization – quality control, standardization, product development & clinical trials procedures. The tea processing mechanism – from cleaning of ingredients to packaging & labeling are discussed in depth for greater transparency to consumers about the products.
Published by : Butterfly Ayurveda Pvt. Ltd.